LoyalBrand is a webshop with a showroom in Amsterdam

With more than 25 years of experience at Herman Miller, Heerco is the solid foundation of LoyalBrand. A former finance director and catalyst for growth within Europe, his leadership at Herman Miller has covered all aspects of business.

Now, at the helm of LoyalBrand, he brings a wealth of multi-faceted knowledge that drives our business forward and ensures every customer a service that is as reliable and sustainable as the products we sell.

Olaf is LoyalBrand’s enthusiastic Business Partner, where he manages all commercial, (online) marketing and social media activities. However, his expertise does not stop at marketing: he is also co-responsible for logistics, delivery and day-to-day operations of LoyalBrand. As an exclusive Herman Miller dealer in the Netherlands, LoyalBrand is unique in its kind, and Olaf works hard to convey that specialisation to customers.

In his previous role as Account Executive, Olaf was the link between various sectors, from business services to the vibrant world of hospitality. As Key Account Manager, he was the trusted face for major clients, impressing them with his ability to exceed their expectations time and again.

With strong social skills and a natural leadership style, Olaf brings not only his business acumen but also his enthusiasm to the table. He lives for connecting people and believes every collaboration should contribute to success. Olaf makes LoyalBrand a place not only for top design, but also for great customer relations!

With a keen eye for aesthetics and a heart that beats for innovation, Rogier is the driving force behind LoyalBrand’s creativity.

His background in graphic design and advertising, honed at the Willem de Kooning Academy and inspired by creative minds at the School of Visual Arts in New York and currently working at digital production house Media.Monks, makes him our go-to guy for all things creative communication and branding.